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Network Trust. Chat Ease. Future Care

Project Type

Product Research

Date

March 2024

HereHealth is a subscription-based virtual care clinic developed by the Froedtert & the Medical College of Wisconsin (MCW) health network. Designed specifically for Wisconsin residents, the platform reimagines the primary care experience by providing 24/7 digital access to a dedicated team of medical professionals. It bridges the gap between traditional in-person visits and modern convenience, offering chat-based and video care for a wide range of non-emergency medical needs.

Core Value Proposition The primary goal of Here Health is to provide "care without the commute." By leveraging a membership model, the service offers unlimited, instant access to Froedtert & MCW providers, ensuring that patients receive high-quality medical guidance within a typical response time of two hours.

Key Service Offerings The platform serves as a comprehensive digital front door for various health needs:

Sick Care: Immediate support for common ailments like sinus infections, migraines, and pink eye.

Mental Health Support: Access to digitally-driven therapy, initial consultations, and emotional wellbeing resources.

Specialty Care: Targeted services for dermatology (acne, rashes), sexual health (STI screenings, UTIs), and wellness programs (weight management, sleep improvement).

Care Navigation: Seamless integration with the broader Froedtert & MCW network for referrals and specialty care that requires in-person attention.

Strategic Advantage Unlike standalone telehealth apps, Here Health is deeply integrated into a leading academic medical center (Froedtert & MCW). This allows for:
Trust & Continuity: Patients interact with local, board-certified providers who can access and update their existing medical records within the network.
Efficiency: 24/7 availability and rapid response times reduce the need for urgent care or emergency room visits for minor issues.
User Experience: Accessible via the dedicated Froedtert & MCW mobile app, emphasizing a "mobile-first" approach to healthcare.

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