NURI: Reclaiming the Wellness Narrative

Project Overview NURI is a B2B2C digital wellness platform designed to bridge the gap between clinical expertise and consumer commerce. By embedding a "personalized wellness shop" within the clinician-patient relationship, NURI combats the $5.6T wellness industry's "misinformation crisis" driven by social media influencers.

The Opportunity: Trust at Scale The current wellness landscape is fractured. While 56% of Gen Z turns to TikTok for medical advice, social media health content suffers from up to an 87% misinformation rate. Simultaneously, consumers are demanding hyper-personalization, a need currently unmet by generic influencer marketing.

NURI capitalizes on the "Trust Gap" by empowering the most reliable stakeholders in healthcare—clinicians—with the digital tools to compete in the modern attention economy.

Key Value Pillars

For Clinicians (The Creators):
Monetization & Retention: Provides a turnkey, passive revenue stream via membership and referral fees.
Influence Reclamation: Modernizes outreach through "patient-simulation" shop setups, allowing them to provide evidence-based recommendations in a media-rich, podcast-style format.

For Consumers (The Patients):
Vetted Personalization: Replaces "scrollytelling" misinformation with curated, clinician-backed wellness products.
Integrated Experience: Offers a seamless transition from clinical advice to digital purchase within a trusted network.
NURI is entering a high-growth sector with a projected 8.6% CAGR, aiming for a $8.47 trillion market valuation by 2027.